“If you put it on the market, people will come.” As much as vacation rental owners wish this were true, simply listing your home and then waiting isn’t enough these days. To help potential guests find and book your rental home, you’ll also need to put on your marketing hat.
The good news is that vacation rental marketing does not necessitate a marketing degree. Here are some suggestions on where to market short-term rentals in order to increase bookings.
Vacation rentals are a great way to make money. But what’s the secret to maximizing those profits? The key is to maintain the space booked by eliminating vacancies. Of course, that’s easier said than done, especially when the competition heats up in most American cities. The correct marketing methods, fortunately, can assist.
Do you want to keep your vacation rental business and continue to make money? RentRoom, one of the best vacation rental management systems, has corroborated a detailed blog on how to market your vacation rental property and business.
What is Digital Marketing for Vacation Rental Business?
Any method, strategy, or instrument for placing your vacation rental business in front of potential guests is referred to as digital marketing for your vacation rental. Even though digital marketing will be done online, there are some methods that can be done without using a computer.
If you have a vacation rental website, online marketing is even more important to get your name out there. You can still profit from a deliberate effort to promote your listing in front of people if you don’t have your own website and have merely posted your rental on services like Airbnb or VRBO.
How to Market your Vacation Rental Business?
Search Engine Optimization:
The use of Search engine optimization a.k.a SEO is a great way to get noticed when people are looking for anything on the internet. SEO is a broad term that refers to a variety of tactics that can help your property rank higher on Google and other search engines. The following pointers just touch the surface of what SEO can do, but they’re a terrific place to start.
- Claim as many online business listings as possible for your firm.
- Include prospective search terms in the title and description of your listing. Keywords could include items that visitors will look for in your areas, such as important landmarks, tourism attractions, and local events.
- If your vacation rental has a website, check sure it is mobile-friendly and includes relevant keywords.
Social Media Marketing:
For your short-term rental, Facebook and Instagram can be excellent promotional channels. For one thing, they allow you to get quite specific with your ad targeting. You can target customers who have recently booked vacations, users who are interested in travelling, those who live in specific geographical locations, and more. Ads on these sites are also quite inexpensive in comparison to other advertising possibilities.
Create your Own Website:
A dedicated property website may be an effective marketing tool, especially when combined with the power of SEO (SEO). Include regional material such as area guides, restaurant recommendations, and more, and make sure to promote it on social media as well. You should also think about including a booking calendar on the website.
Cultivate and Post more Reviews:
Why spend more money on marketing when you can have happy and satisfied customers do it for you? Ensure that renters are well-cared for and satisfied during their visits, then follow up with a request for a review or rating. Higher-rated properties will receive more views on listing platforms.
Content Marketing:
Content marketing is more than just a phrase; it’s the process of providing excellent content that attracts a specific audience while also promoting your business. What if a traveler was looking for beach safety guidelines for children and came upon an article on your site? You’d be providing a potential guest with the information she needed while also building brand awareness and trust. The chances are that she will consider staying at your property for her next beach vacation.
Google Ads:
Google had 93% of the global search engine market share as of September 2019. If you have some money to spend on pay-per-click (PPC) advertising, Google Ads can be an excellent place to start. Google Ads may be simply customized and turned on or off. Guests who are looking for residences similar to yours will come across your adverts.
Email Marketing:
Although most individuals do not believe email marketing is as effective as other channels, data demonstrate that it still generates a high return on investment ($38 for every $1 spent). The purpose of email marketing and content marketing is to improve relationships between vacation rental hosts and potential, existing, and prior guests. Through quality material, this method gradually persuades repeat reservations.
Social Media Ads:
Following the creation of social media pages for your rental home, you may consider running social media ads to target people who could be interested in your property. If you have a 3-bedroom home near the beach, for example, you can advertise it to families who want to travel and enjoy the beach.
Facebook is a terrific place to start simply because of the platform’s large user base. They’ve simplified the process of creating Facebook and Instagram advertising using the same user-friendly platform.
List on Online Travel Agencies:
When you list on many famous online listing sites, you reach a larger audience than if you only list on one. It’s also simple to copy and paste your listing onto multiple listing sites once you’ve made a show-stopping listing.
With active listings on major OTAs such as Airbnb, Vrbo, Booking.com, and Tripadvisor, you can take advantage of each website’s traffic and audience. You can broaden the reach of your listing by doing so.
Use Google My Business:
Google My Business is a useful tool that allows you to build a free business profile on Google. This means you’ll be more easily found by returning customers and interested travelers looking for your business. Google and other search engines are huge, with some 175 new websites being produced every minute! Any opportunity to make your company and website stand out from the crowd should be seized.
Partner with a professional business that knows how to promote your short-term rental and knows the industry through and out to get the most out of vacation rental marketing. The full vacation rental management program offered by RentCubo assists you with everything from selling your property to dynamic pricing, housekeeping, and marketing.
If you’re a passionate entrepreneur seeking a vacation rental franchise opportunity, contact RentCubo now, to learn more about how we can help you get started in the vacation rental management company and expand it with our vacation rental software.
