Who doesn’t like Airbnb? Whether it is for lodging, commuting, parking, etc., Airbnb and its business model are preferred by millions of people around the globe. Although it had humble beginnings, Airbnb is now a world leader in multiple hospitality and service-oriented industries.
Airbnb’s impeccable business model, outstanding customer service, unbeatable prices and many other advantages are the reasons for its huge global success. Simplicity lies at the heart of Airbnb’s business model and it has helped the business come a long way.
The success of Airbnb can be told by the number of Airbnb clone apps that have come up and are successful in their respective markets. As a matter of fact, an increasing number of people prefer to use Airbnb clone apps than the Airbnb app itself.
The various advantages of Airbnb clone apps serve as compelling contributing factors to this trend. RentCubo, one of the leading rental Airbnb clone app development companies, brings you some of the major advantages of using Airbnb clone apps for car rental services.
Airbnb clone apps for car rental services provide multiple ride options to its users. You can either choose to have the car for yourself or share the car with other riders who are taking the same route.
Both of these ride options are highly beneficial. While having the car for yourself gives you the leverage to use the car to its full potential, sharing the car can save you at least half the ride cost.
Unlike car rental aggregators whose fleet is limited to a certain type of cars, Airbnb clone for car rental services offer riders a wide range of cars. This is because in an Airbnb clone business model private car owners rent out their cars to the riders.
So, whether you are planning a weekend getaway or regular office commuting, you can pick a car accordingly ranging from a 7-seater SUV to a 2-seat electric car. A wide range of cars will help you save money on all your rides.
- Multiple Payment & Currency Options:
Almost all Airbnb clone apps offer multiple payment options including an e-wallet. As a rider, you do not have to worry about carrying cash or debit/credit cards with you to pay for your ride. You can just scan the QR code and make an instant online payment.
Airbnb clone for cars also accepts payment through foreign currencies. So, if you are a tourist who is visiting a country for the first time, you do not have to worry about exchanging currency before taking a ride.
This is undoubtedly one of the major benefits a car owner can avail of from Airbnb clone for car rental services. The car owners who wish to register themselves with an Airbnb clone for car rentals can list their cars for free.
Most car rental aggregators charge a nominal fee just to list their cars. Therefore, this feature of Airbnb clone for car rentals comes as a huge relief for car owners. With this feature, car owners can get a real-time response for their listed cars.
This feature of Airbnb clone for car rental services is a win-win situation for both the car owners and riders. For the riders, they can select the value-added services from what the owners have enlisted; therefore, they do not have to rent travel equipment separately.
For the car owners, they list a set of value-added services for riders to choose from and make extra money apart from the car rental cost.
In addition to these major advantages, Airbnb clone for car rentals also gives the leverage to the riders to extend their travel on the go. The versatility of Airbnb clone apps allows both the car owners and riders to have a comfortable, convenient, and memorable ride each and every time. RentCar, the brainchild of RentCubo, is one of the best Airbnb clone apps for car rental services that is available in the market. Contact us now to know more about RentCar.
The term disruption referenced in this blog denotes that Airbnb will be first highlighted as a firm and business model that is disrupting the landscape of hospitality and even housing in general. It can be evidenced in Airbnb’s listings. By mid-2017, Airbnb had 4 million listings in 191 countries across the world and now Airbnb has more listings than the top five major chain of hotels combined.
Perhaps the most intriguing aspect is the fact that many entrepreneurs are looking to replicate Airbnb’s business model. Airbnb’s business strategy is a multi-sided marketplace that connects travelers with hosts and experience providers.
However, what truly distinguishes Airbnb’s economic model is that it is exponential in almost every manner, especially, when compared to a traditional hotel company’s business strategy, such as Marriott – the world’s largest hotel chain. In fact, when you compare the two, you’ll note that Airbnb’s huge innovations in the hospitality business have allowed it to scale hospitality in ways Marriott can only dream of.
RentRoom, a leading Airbnb clone app, lets you in on reasons for business entrepreneurs to follow in the footsteps of Airbnb. Read along to know what makes Airbnb so desirable.
- Successful Rental Business Model:
Airbnb is one of the world’s fastest-growing hospitality businesses, with a market capitalization of over $10 billion after only six years despite the fact that it does not own a single hotel room or even a single bed for that matter.
This two-sided marketplace of guests and hosts has created a whole economy out of vacant rooms and homes, capitalizing on social trends such as moving local, the global recession, and enabling technologies such as mobile, social, and cloud services.
Airbnb solves a problem and fulfils many people’s dreams. Simply said, Airbnb’s business model is built for a mass-market. In a unique way, it even unites huge markets of visitors, hosts, and experienced suppliers. Airbnb has established communities of fans for all of its client segments thanks to its rating system and ability to customize experiences.
There was a massive gap between demand and supply of rooms for travelers, which the hotels failed to meet. On the other hand, Airbnb noticed the surplus of vacant homes and rooms across cities and countries and found a unique way to connect the two.
Furthermore, if you’ve ever used Airbnb, you’re presumably aware that it operates entirely online. There are no front desk receptionists or booking agents to contact. You use an app and the internet to search and book bookings, as well as maintain listings and experiences.
Airbnb’s main value proposition is essentially an information-based product because it is a marketplace; as a result, Airbnb’s business model is entirely digital. In actuality, Airbnb just owns the booking software; everything else is provided by other service providers.
On the operational side, Airbnb has incorporated scalability into every aspect of its business. Whether it’s negotiating with authorities or building marketing and applications, Airbnb has established systems that allow it to quickly enter new areas in a way that brick-and-mortar hotels can only dream of.
Airbnb’s algorithms, which churn through millions upon millions of stays, guests, hosts, and experiences, are at the heart of it all, pairing the right value propositions with the right individuals making it as scalable as possible.
Airbnb has demonstrated the importance of understanding consumers’ demands and updating the product in a timely manner to meet those expectations. Early on, the company discovered that getting funds was critical for those renting out their space, so they implemented the advance payments option.
Airbnb, in the like manner, has made timely modifications to its business model by prioritizing consumers, resulting in a highly evolved and failsafe business strategy, which appeals to a multitude of business entrepreneurs.
Airbnb is an example of a company that encourages you to persevere and believe in your product. There is no application that can remain intelligent indefinitely. You must continually improve your product to stay ahead of the competition. You can create a long-lasting app by focusing on the user experience and adding value to your clients.
RentRoom is a full-featured Airbnb clone that incorporates all of the aforementioned characteristics. Partner with us to avoid the hassle of going through complicated and time-consuming processes and enjoy a rewarding business journey.
As the self-storage business is unique with tasks and reporting unlike other businesses, the management software for self-storage must be designed to meet a brand’s specific needs. After investing both time and money into the development of self-storage business owners are faced with the difficulty of managing manual tasks while running their business. But too often, they rush into choosing any management software without analyzing whether it fits their needs or not. Due to the unique nature of a self-storage model, it is important to determine which program best suits your requirements today and tomorrow.
What is a self-storage management software?
Self-storage management software is a solution that provides the ability to manage self-storage units on the basis of facility size, budget, and operational requirements to meet business goals. Whether you own a small self-storage business or a well-established one, self-storage management software helps you in managing your storage facilities in a quick, methodological and professional manner.
Simply put, self-storage management software is a system that enables storage space owners to manage their storage units remotely and have all the key pieces of information available and accessible at all times. You can easily access the data on available storage spaces, booking, payment processing, etc.
This helps you save your valuable effort and time, control your workflow, and help you focus on other aspects of business more intensively. Alternatively, there are white label self-storage management solutions that help you to create a full-fledged website to develop your self-storage platform.
Benefits of self-storage management software
The advancements in modern technology have brought in significant changes in the ways we do self-storage business. The use of self-storage management is one of them, which helps businesses to have better control, enjoy improved efficiency and high productivity, and eventually deliver better customer experiences. The benefits of this amazing software solution don’t end there. Here are some of the benefits of self-storage management software for your self-storage business.
The most significant benefit of using self-storage software is the incredible convenience it offers. This holds true especially if you are using a cloud-based self-storage system. This facilitates your business to access the data from anywhere when you have Internet capability.
You could be traveling at work or stuck at home, and still have access to all your booking information and billing reports. The self-storage managing software also allows you to have a degree of control over the business operations to make sure everything is running smoothly. This expedites your response to issues and allows you to enjoy greater control to set things in order.
Self-storage unit management
The fundamental function of self-storage management software is to allow businesses to manage move-ins and move-outs of self-storage units, keep a database of user information, and allow you to review the payment status of customers. Good software also comes with a
A user-friendly dashboard that gives you a quick view of the availability of spaces, occupancy, revenue generated, and other key metrics relevant to your business success.
Some self-storage management solution comes with web design features are an ideal option if you have no web presence and want to set your own self-storage platform. This comes with several advantages like seamless integrations between your online booking, inventory control, and other management systems.
Self-storage management software offers a simple and user-friendly system to manage your business effortlessly. With user-friendly software, your team need not spend a lot of time to familiarize with the software system. Higher-end solution providers offer better customer support which allows enjoying the constant support and guidance in case you need any help after installation. Most software is PC and Mac compatible, allowing you to access the software from literally any computer system you use.
One of the primary benefits of software for self-storage business is to keep track of which storage spaces at your facility are available for rentals in real-time. Some software systems also give you a visual picture of available and occupied storage units through a custom storage facility map.
Process and collect online payment
The ability to process and collect payments online is a game-changer for self-storage space businesses. In this digital age, customers prefer to enjoy the ability to book and pay for self-storage units online.
If a customer comes to your self-storage website through an online search, the ability for them to book and pay for a storage unit online will impress them which will benefit your business in turn. Otherwise, most probably, they will continue their search to book your competitor’s services that allow them to pay online.
Unlike the standard account management software, self-storage management software allows business owners to apply recurring billing. At any point while using your services, your customers can get a detailed report on payment details which all customers will appreciate.
As billing is made in advance for self-storage businesses, regular accounting software cannot offer complete payment information. This is where self-software management software becomes significant.
Efficient customer relationship management
Self-storage management software offers an automated way to proactively communicate with your existing customers and prospects. The software would feature many built-in trigger events to activate a customer relationship management process that you can configure. It also handles lead management allowing to automatically follow up and send notifications to respective customers. Altogether, self-storage management software is not just a customer relationship management tool, but a go-to multi-purpose tool to run your business efficiently.
The success of self-storage businesses lies in the security integrations it provides as security systems being the most important aspect of any self-storage facility. With self-storage management software, you retain the ability to lock out non-paying customers and customers who are not adhering to the policies which help to keep your self-storage facility more safe and secure.
The software is industry-specific
From the surface, renting self-storage units appears to be simple. However, in reality, it’s not. It involves a complex set of business operations that needs careful execution. For the same reason, your self-storage software is industry-specific to deal with customers according to the specific industry. Each industry needs a specific self-storage management software system to compliment the business the best way.
Don’t have to worry about updates and backups
With a self-storage management software system, you need not worry about software updates and backups. You need not download or install anything. The management software will always be live and up-to-date. As the software can be updated so easily, any problem can be easily fixed, tested, and updated quickly. Finally, you never have to worry about backing up data and the software will do all these tasks on its own so that you can focus on other business activities.
One of the most important factors while choosing any software is the customer support you receive. Self-storage management software programs that are web-based are more easily supported when compared to web-enabled software programs. The reason being, the solution providers can access the essential data along with the user, see exactly what they see and often fix the problems quickly. When picking a self-storage software system, make sure fee support is integrated into the package as well.
Things to consider when purchasing self-storage management software for your self-storage business
Choosing to invest in a self-storage management software system for your storage business is the most significant decision that drives your business growth. To make sure you are making the right decision, here are some of the key things to consider when buying self-storage management software.
Buy the software at the right time
When buying self-storage management software for their business, most brands make the mistake of being late with the software purchase. Many think that they can manage the business operations manually, only to realize later that it is hectic.
It is important to choose the software at least sometime before you officially enter the storage business. This is important as the software must be customized according to your unique business requirements. Having enough time to consider all the necessary features and customizations and then choose the best software is of key importance.
Choose a flexible self-storage management system
Your self-storage businesses will go through constant development which is impossible without making necessary customizations in the way you run your business. Hence, it is really significant to choose a flexible self-storage management system that adapts to your changes in policies to follow and support your business as it expands. Otherwise, you will really risk the smooth running of your business as your software fails to adapt to your business changes.
Get clarity about software terms
If you don’t understand the terms and conditions, you will have a tough time making an informed decision about which self-storage management software system is best for your business. For example, you need to understand PC-based software, web-based, and web-enabled software programs.
PC-based software is a web-enabled software system that can be installed directly on a computer system and doesn’t need to be connected to another computer. Whereas, web-based software is software on-demand system that requires an ongoing fee instead of a software license purchase. Web-enabled or PC-based software run in all Windows operating system environments.
Buy software that interface with other software systems you use
Most businesses select software systems without realizing it will not interface with other business systems. If you don’t choose a software system that doesn’t interface with other software systems, you use it. For example, payment integration systems, access control, electronic payment processing, etc. A mistake like this will prevent your self-storage software from following the growth and development of your business.
No flexible payment option
When you run a self-storage business, you must make sure you offer convenient payment options to your customers that will result in timely financial transactions and great customer relationships.
The software you choose must allow customers to make payments on your business website through electronic check processing or automatic credit card processing. The more options you offer to your customers; the fewer excuses your customers will have for missing a payment. This will also help in retaining your customers.
Choosing the wrong software solution
When you are investing your time and money into choosing the right self-storage management software, you need to ensure that you are making the right decision. Build a strong relationship with the solution providers, to pave your path to success. A good software system along with the relationship with knowledgeable, experienced, and helpful solution providers will ensure your long term business success.
Coming to an End!
The Self-storage software offers a number of benefits, but ultimately it’s up to the self-storage business owners to determine what’s appropriate for their business. Unique business requirements, budget, and a number of other factors play a significant role in your key decision. If you are choosing to invest in the self-storage management system, it is important to remain up-to-date about new technologies so you can operate your self-storage business and serve your customers in the best way possible.
As the economy has made its shift from ownership towards renting, coworking business makes it easier to get a professional workspace at a fraction of the cost compared to owning office space. The number of coworking spaces across the world is projected to cross 20,000 and reach 25,968 by 2020. While running a coworking space business is lucrative, managing and operating it can be a hassle. So how to manage the key operations effectively? It is time to leverage the benefits of coworking software to streamline your coworking space’s business operations. The coworking software makes it easier for users to find the shared office spaces at the location of their choice and gives businesses the flexibility to scale up or down as per business requirements.
Why coworking management software?
Coworking tasks like keeping track of membership packages, payments, needs both time and money. The automation of coworking management responsibilities is critical in saving time and money. As coworking spaces are becoming more popular, businesses have started building software to help coworking spaces thrive and craft the best experience for their members and visitors. Before you get any coworking software to manage your business, you need to understand the specific needs of your business to identify the most effective software given your budget. Office space software features a simple user interface which makes it easy for anyone to use it effortlessly. You need not possess any technical expertise to learn the process of the system. Coworking space management software allows members to enjoy a whole new experience. It allows them to sign up for membership packages and schedule bookings with just a button click.
Benefits of using shared office space software
Coworking software is the foundation to operate a coworking space business effortlessly and efficiently. Coworking software controls and brings together the unknown variables to operate your business in a profitable way. Here are some of the benefits of coworking space software and how it creates a framework to channelize coworking space management in the right direction.
Save valuable time and effort
Instead of blindly adopting the strategies of your competitors, identify the real reasons why your business needs office space software. Start assessing how much time your team dedicates on managing your coworking space business. If you have multiple coworking space properties, managing all tasks without confusion can be a daunting task. Managing membership plans, bookings, and other services can take your staff’s valuable time if the processes are carried out manually. Coworking software helps to manage everything instantly to organize your business and manage your time and efforts in a better way. Additionally, if you are away from the office, you still can have control over your coworking space remotely using the software.
Manage coworking space bookings
Are you running your business operations manually? Or if you are currently using any system, are they designed for coworking management? If not, you probably might be missing out on a lot of cutting edge features.
It’s time to finally ditch the complicated third party management tools to manage your coworking space business. Use coworking space software specifically designed for managing shared office spaces. It features office space and meeting room booking management tools that help in managing all bookings from the single dashboard. It also helps members to make bookings with a few simple taps and even pre-book rooms in advance.
Consistency of processes
Using coworking space software as the beginning point for coworking space business processes breeds consistency. From member check-in to mailing booking confirmations, processes through a centralized platform are standardized. This brings in perfection to the coworking space management. Consistent processes also make the training for your workforce easier.
A comprehensive view of reservations
A comprehensive calendar view of reservations not only gives you a clear understanding of the reservations, but it also helps to avoid double bookings. If you have multiple coworking spaces to rent out, creating a calendar view that displays the availability of spaces will help to improve efficiency.
Benefits of coworking software include the availability of centralized resources which helps with the consolidated task management. No matter what your resource needs and coworking space requirement, they would be easily addressed with the right coworking space management software. Dealing with booking requests, reservations, planning resources, etc. is central to the management software. The right software will offer the necessary tools to manage a coworking space business efficiently.
Easy payment collection
Generally, in a coworking space business, both bookings and payment processing is done manually. Imagine the stress it would create if you have a growing number of users. Even with the best management tools, there are chances of errors. However, with a coworking space software, bookings and payment collection is directly integrated with the system which makes managing the activities easier. Invoices are directly integrated which makes the whole process easy and simple.
One of the major obstacles in managing the coworking space business is handling demands in real-time. While most coworking businesses sell subscriptions, your business must be able to accommodate on spot requests as well which adds to the logistical challenges. Shared space software helps to get a real-time picture of what coworking spaces are open and where. It can also give insights on how long office spaces are booked and what reservations are on the upcoming schedule.
System of records
Even if coworking space members input their information to book shared office space, there is a certain level of anonymity in it. You are not actually familiar with the people and won’t be able to know them better. However, if they book through your shared space software, it creates a system of record of users that might be helpful in understanding your customers.
Through a system of record, you can see members who book your coworking space often. These insights are powerful when it comes to optimizing the business and understanding customer behavior.
Launch your own mobile application
As the first impression matters, one of the most exciting features of the coworking space management software is your very own branded mobile application. Your members will be able to download your app directly app store, this improves efficiency for both businesses and members alike. Members will be able to book meeting rooms, upload payment methods, enjoy the in-app chat, and much more.
By understanding your coworking spaces, you can strategize your price the best way. Knowing how often your spaces are used, who is using and why, allow you to set price plans that are beneficial for business growth. More than maximizing what you charge for workspaces, good management data can also throw light on where you are over-allocated. Receiving data about pricing informs operational strategy which helps in managing your business finance the best way.
Coworking space software not only helps in maximizing revenue but also in driving forward to expand your user base and your business. Generating leads is as important as ensuring your members can easily find and secure coworking space bookings directly from your website. Coworking space management software brings order to a business model that is often prone to chaos and adds certainty to the unpredictability of a conventional workforce.
If your parking business suffers from inefficiencies, it is time to switch to a smart parking solution. Central to smart parking solutions is the software that powers it. A smart parking management software automates the parking spot searching, the process of payment, integrates revenue strategies and includes critical components like big data, data analysis, and complex algorithms. Implementing parking software for your business can have several significant benefits in terms of business success.
How to improve your parking business?
So let’s have a look at some of the benefits offered by smart parking systems and from that, you will realize how you can improve your parking business!
The ease of accessibility and user-friendly nature of the parking software makes handling the system quite easily. Apart from usability, cost-effectiveness is another benefit of this system as it runs on a minimum workforce and saves more money. Maintaining the parking management system is also easy as it is well organized and structured.
Launching a parking software system gives you instant access to real-time data of your parking lot business. By collecting information about customer behavior and other important details, your business gains a competitive advantage from a marketing standpoint. Your business will grow tremendously as you streamline your focus towards offering better solutions to your target audience. With real-time information about the parking space, your parking solution can generate a report based on the data. Your parking software generates reports on a daily, weekly, monthly, or yearly basis and it can go a long way in helping your business gain insights about your customers.
Parking management software is well renowned for its integration with technology. Smart solutions are based on technological innovations like IoT. You can customize the technologies that power your parking solutions to suit the unique needs and requirements of your parking business. The technology that powers parking management software makes it easy to install and access from any device, anytime and pay securely within the app itself.
- Delivers great user experience
If you are looking for different ways on how to improve your parking business, focusing on delivering a great user experience to your customers is important. Launching a parking software of your parking business will likely transform the user experience of your customers. The location search, ease of finding parking lots, different payment methods, and other integrated features contribute to the seamless user experience for customers. By enhancing the customer experience, you ensure the growth of your business via word of mouth.
Implementing smart parking solutions can be costly (there are low alternatives as well), but the investment is worth it. By using an automated parking management service, you can implement a tiered payment model for users and thereby a revenue channel for your business. You may also integrate loyalty programs for consistent users. By boosting the customer experience and convenience, you can improve your brand image which is bound to considerably increase your overall revenue stream. If you want to gain a competitive edge in the market and generate a steady amount of income, implement a peer-peer parking management marketplace that connects parking space owners with car owners.
Focus on the security aspect of the parking management system to strengthen the trust amongst your users. Car theft is one of the major problems in most parking lots. Hence, when you develop a parking management software, integrate safe features to ensure the security of vehicles. Integrate theft dynamics built into your software to offer an improved security benchmark. With the technologically advanced features, parking management software offers safety, privacy, and upgraded security features to all users. Parking management systems must also prevent unauthorized access to parking spaces which will improve the confidence of car owners to use your parking management platform.
Another benefit of parking management software to parking business is its versatility. It is quite easy for both parking space owners and vehicle owners to leverage it. The software is very flexible and offers convenience to users. Based on the number of vehicle traffic, you can adjust the software to cope up with the incoming bookings. As parking solutions are organized in a structured manner it is easier to regulate, manage, and control.
Parking management software offers a real-time capability to ensure that user demands of convenience and speed are fulfilled. The software can also be customized to include loyalty programs to reward regular customers. By creating customer profiles that collect data on buying patterns and behavior of users, a reward system helps to widen the customer base and to retain them at the same time.
- Increases revenue generation capabilities
Parking management systems also increase the revenue generation capability of your business and helps in boosting loyalty. Most parking businesses generate revenue by earning from the flat rate or hourly parking rates. If you are running a parking management marketplace, you will make money through commissions earned from each transaction. To set up additional revenue streams, you can offer premium listings, loyalty programs, and other add-on services to your users.
By implementing a parking management software for your business, you can automate the major operations. This automation reduces the staffing requirement as your business can save on labor and other costs. Automating the otherwise manual task improves response time and cuts down the time lost in fulfilling these tasks. Additionally, digitization also helps to reduce extra costs and offer a clear value proposition for ROI planning.
- Integrates other software applications
For better results, parking software uses integrated software applications that can be customized according to your business requirements. It creates space for third party software and integrations that are designed to make the user experience of your parking management software uniquely great.
Managing parking space is a demanding and tedious job and advanced parking management solutions that cater to a diverse requirement are essential to the success of any parking business. With an innovative parking management system that is dynamic, adaptable, and features highly customized functionalities can effectively improve customer satisfaction and optimize revenue generation. The efficient functioning of parking management software makes it a great integration for any type of parking business. A parking management system is mutually beneficial for both parking space businesses and users alike.
If your current Airbnb marketing strategy is running smoothly and you’re happy with how it’s going, it might be time to take a leap and grow your vacation rental business with further improvements.
If you have the time to design a new experience, it would definitely be a success. Investing a little time and money onto your portal and properties may boost up your Airbnb marketing strategy, value proposition, and help you better serve the guests. Ultimately, you would be able to acquire better rating popularity among the guests.
So how do you plan your improvement? We’ve gathered a few tips and techniques for businesses following a similar Airbnb business strategy to run vacation rental marketplaces. These will help you grow your business. So let’s dive in.
Grow your business by adding new experiences:
Coming up with a different experience could simply mean making small changes to your current capabilities. This will add new guest segments to your property. It will also help higher listings in search results and attract your potential guests to click and read more.
You can add the best feature of your properties in an optimized title. For example, you could create a new version of your experience that’s family-friendly, or run the same in multiple languages.
Use compelling and unique marketing slogans to help people visualize their experiences. You could also try out new formats of your experience, making them shorter, or economical. For example, if your current listings are centered on an activity like surfing or diving, you can target different levels of expertise (beginner, intermediate, or advanced).
The off-season is the perfect time to deploy new experiences. You’ll get enough time to think about the concept and implement your new design. You can also get time to identify the impact of the changes and figuring out the new logistic requirements.
However, you may also have to carve out some experiences immediately in the high season. They could be based on current trends with better business opportunities. For example, if there’s a sudden rise in demand for a particular category or type of experience, you can take advantage of it by promoting the new trends with better facilities.
One more reason for upfront adoption of new experiences could be the competition. Check out how your rivals are doing and get inspired by the trends they have been experiencing.
Expand your business into different languages:
The experiences offered in multiple languages are more likely to reach a broader audience and receive more bookings. For example, if you’re a native Spanish speaker staying in the USA, you could add experience in Spanish as well. There might be people living in the USA from Spain who would rather take a tour in Spanish. Therefore, you can be inclined to get more customers once you translate your experience.
It is a good option if you speak more than one languages. Consider creating multiple versions of the listings in different languages. It will give clarity to guests about the bookings they are making. It would be best if you can also get your hosts to speak different languages. For example, if a host is from the USA, and was booked by a French guest, the host’s knowledge of the language can easily target French travelers visiting the USA.
I know it’s not easy to achieve, but it could give your business an upper hand if done. Maybe, you can encourage some of your hosts to hire professional translators or something.
Reach your guests with strategic digital marketing channels:
Advertising is a vital marketing strategy that often comes to mind while thinking about marketing a rental marketplace. The first question that strikes is how to reach potential users in the most effective way possible?
The answer to this question is quite obvious. You need to be a little creative in your marketing strategies before channelizing them.
Mostly the vacation rental guests are young adults, and youth loves social media. So, you need to add social media in your marketing plan to target the tenants from the young age groups. You can incorporate the popular social media platforms like Facebook, Instagram, or YouTube in your digital marketing.
For example, Instagram helps in building a visual brand. The high-quality visual content, hashtags, following influencers in the concerned industry can increase your followers at a rapid pace.
On the other hand, Facebook offers the guests to check-in at the vacation rental home. This will add better visibility in your properties to the guests and their Facebook friends.
To add an additional fragment to your marketing messages, YouTube is the best platform. You can add the effect of video tours and other sightseeing tips around your rental property.
All the social media platforms will showcase your property’s unique features and make an advert impact.
Apart from digital advertising, interview your guests’ offline and receive real-time feedback about how it went. However, first, distinguish and figure out who is your ideal guest. Are they travelers or local persons? How old are they? What is the purpose of their travel?
Enhance your properties features to attract more guests:
What are the best features of your properties? This could be the prime focus to get a better version of your campaigns like any Airbnb marketing strategy. In order to attract more guests to your place, consider using features that allow you to adjust your pricing or offer a lot of options.
You can offer the same experience at different prices. It is a good way to encourage more bookings at low pricing initially. For example, there is a higher demand for your places during weekends. So you could offer the spots at a higher price on weekends. Likewise, reduce the prices on weekdays or when there is lower demand.
If a guest books your property for more than two weeks in advance, you can offer a discount to create urgency. You can schedule your experience in advance. If someone books early enough, they’ll get at a lower price.
New host promotion:
When you create a new experience, offer it at a lower price for a limited time until it gets going well in the market. This helps more people to book and you can also encourage early guests to write reviews, which will contribute more bookings in the future.
With this feature, you can also offer your experience to private parties and groups. For example, if a person wants to book for a group gets the chance to reserve all spots at once.
Click good photos:
As we know, a picture says lots of things than a thousand words. The great photographs help to bring out a stunning and professional look to your properties. Take photos in good lighting and at different angles inside and surrounding the property to get more attention to the website. It will be a win-win for you and customers when you provide multiple photos to attract more guests.
Wrapping it up:
Vacation rental business model like Airbnb is still young, so are its marketing strategies. People are living increasingly in digital bubbles and many companies realize they should have a greater impact on their marketing strategies. The marketing strategies need to operate on a longer time horizon.
When you start outlining how to make money in rental marketplaces like Airbnb, define your channels in a business plan and align them with your strategies. How do you plan to implement methods of Airbnb marketing strategy to improve your rental business? Share your insights with us.