Riding in a boat at the right time in the right climate can be both cozy and funny. For a couple, it is a ride to share the love. For the family, it is a journey to strengthen their bond. For kids, it is like traveling to their mystery house. Traveling in a boat is an exciting activity that is liked by everyone and any demography
That is why it is the right time for you to start a Boat rental business.
Besides being liked by everyone, the Boat rental business is a growing industry with an impressive market growth rate in the countries like USA, Europe, Nigeria, Africa, Canada, etc. Today, it is a $5 billion industry in the US and as the desire for leisure boating and luxurious sailing is increasing, it is forecasted to reach $20 billion in 2030 in the US.
As a result of this growth, many market players are welcomed every year in the boat rental business. That is why in this blog, we are going to explain the step-by-step process of how to start a boat rental business to future successful market players of the boat rental industry.
Let’s get started.
What is Boat Rental Business?
A boat rental business is a business that rents out boats for recreation purposes which will mostly be residing on the shores of water bodies or on the side of artificial water pools. To rent out boats, the business has to own a fleet of different boats that is licensed and has got all the permits to start a boat rental business in a particular location.
Starting a boat rental business is not an easy task and it needs a specific step-by-step approach to complete the launch and welcome the customers. And those strategic steps are explained further in this blog.
How to start a Boat Rental Business?
10 steps to start a victorious boat rental business is portrayed here
- Research in and out
The first step is that you have to decide whether this boat rental business is suitable for you or not. Check why you want to start this business. Is it out of passion or out of the intention to make money? Also, check out the market growth of the boat rental industry to know how hard you need to work and how much effort you need to exert to become a competition to them.
Do both market analysis and competitor analysis to find the market gap in the business. So that you can fill in that. For instance, if a competitor in your desired location only governs middle-aged people or youth who have a passion for boating, then you can govern the needs of family and kids to decide your target audience. So doing research is the first step and you need to do it thoroughly to know the place where you are and where you need to go.
2. A Plan to start Boat Rental Business
Now you have gathered knowledge about this boat rental industry. Then it’s time to build a plan for your own business.
Prepare a plan with your business objective, and mission, what kind of service you are going to offer, what kind of boat you are going to rent out, and what additional services you are going to give. Like fishing, scuba diving, cruising, water sport, etc. Also, at which cost you are going to rent out your boats? Everything from top to bottom has to be included in your plan to direct yourself straight to start a perfect boat rental business and get succeed.
3. Catchy Business name to start Boat Rental Business
Devising a business name is an important step for starting the boat rental business as it is the one that is going to speak about your business in the future. So, try to find a name that is simple, easy, and catchy. Make it easy to spell and relevant to your product and offerings. Also try to optimize to get ranked for keywords like boat rentals, rentals, boats, etc.
Mainly, avoid including locations in the name as it may create problems in the future while expanding.
4. Find a Location
Finding a viable location is the most significant part to start a boat rental business as it influences the people crowd and popularity.
If you have started this business with the location in the mind, then it is ok. If not, you may have to see many aspects to choose the right locations like
- First, it has to be near the water bodies
- Or else has to be in the place where local can reach easily with their own transport or public transport
- It will be better, if it is away from the competitors
- Even if you are near them, try to give a different and advanced service over them to pull more potential customers towards you.
- Or else get help from genuine real-estate agents to pick a suitable location for you
If you do these things to choose the right location for you, then you have crossed the half marketing part to build a successful boat rental business.
Building a boat rental business certainly cost you money more than your savings. When you have an idea that too a stellar idea, you are provided with tons of options to raise money from like
- Reaching out banks to get loans
- Government schemes
- SBA guaranteed loans
- Asking out to families and friends
- Venture capitalist
- Own savings, etc.
You can try one of the above to secure funds for your business. In the above, SBA and Bank loans are the most secure and possible investment options that you can try out first and go for the rest latter.
6. Type of boat
After securing investment, decide on the service that you are going to offer and with which kind of boats you are going to offer that service.
The major and popular boats used in the industry are Motor Yachts, Luxury yachts, catamarans, speed boats, Jet skis, and sailboats. Get the flee of boats according to your service nature and get it licensed to run a legalized business and avoid disobeying the regulations of the local government.
7. Move your boat rental business online
Now you have everything you need to start a boat rental business like a plan, location, investment, boat, and its licenses.
Next, you need to tell your audience that you are here to give them a boat ride, the only viable way to do this is by transforming your business to online mode using rental software. Rental software is a kind of tool that helps your business become automated and keep your audience informed about your business and provides them with the inevitable options to access your service.
It will come with extensive features to make your users easily book the boat for a particular time, do online payments, and enjoy the ride effortlessly. Thus, it eliminates the need to stand in a queue for a long time to book their favorite boat at their favorite time. So, try to move your boat rental business with the rental software to streamline the business operation effectively and efficiently
8. Give a great launch to your Boat rental business
After moving from the plan to giving a lift to your boat rental business with rental software, now it’s time to launch your business on a good day to reap benefits for your hard work.
Before launching, hire dedicated professionals and train them to build a super-fine team for you. And as a team, move forward with your business goals and mission to generate high ROI.
9. Do effective online and offline marketing
You have rental software and a website to give a reach to your business. With that, do effective online marketing like SEO, Google Ads, and PPC to generate both organic and paid ads traffic that gives a better reach and wider audience. Which will eventually lead to better conversion rates, leads, and sales.
Sometimes do reach offline marketing like print media, TV, and radio ads to leverage the traditional methods.
10. Now it’s time to make money
Everything is done now, business plan, location, finance, great launch, rental software, and marketing. Finally, it is time for you to make money by devising a market price for each boat and different rides. So put your utmost effort to deliver a demanding price that pulls customers and brings a crowd to your business to generate a high ROI
Thus far, the essential 10 steps to start a successful boat rental business have been seen. This blog is specially devised for startups that want to start a boat rental business. I hope that they have learned one or two more things that they never have learned yet. So that they can use them in building a more resilient Boat rental business that brings enthusiasm and fortune to them.